It is a complex story to read. You have to read it especially slow and analyse it with care. The plot is good though the ending is rushed due to Kubo's poor health (He never putted a hiatus on Bleach for us). The art is great though near the ending it starts to look a little rushed too. I think that Ichigo is a good protagonist because he is one of the few rare realistic protagonists out there. I really enjoyed reading the series because it makes you think about things happening throughout the story. Actually the story is not looped. The soul society arc and the arrancar arc are more like mirrored to show the 2 different societies. If you want to understand about the story and if you are confused well I recommend going to Youtube and search DBZimran's video called the 'Rise Of Bleach' I think he explained it very maturely and in an unbiased way. It is only an hour long explaining Bleach and I found it really helpful.